 | |  | |  | |  | |  | |  | |  |
The Complete
Internet Marketer
Internet Marketer
| ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
| Jay Neuman is available for consulting or speaking engagements |
| Please use the following contact form |
About The Author
Since 1994, Jay Neuman has been helping businesses as varied as Fortune 500
companies, startup Dot-Coms and nonprofit organizations overcome their Internet
Marketing challenges.
Jay's experience goes back to the beginning of the Dot-Com revolution. In 1994,
when the World Wide Web was only one year old, Jay became part of the award
winning Direct Response team at Toyota Motor Sales, USA. Jay helped launch
www.toyota.com which won nearly every industry award for best corporate website
in the mid to late 1990's. He developed the methodology used to measure and
improve all of Toyota's direct marketing campaigns and set up the back-end
database used as the foundation for Toyota's Integrated Marketing program.
Jay's success at Toyota led to his being recruited by R.L. Polk & Company. Jay's
work at Polk included developing new statistical approaches to driving targeted
marketing and redesigning customer databases to support loyalty and lifecycle
marketing at some of the largest automakers in he world.
In 1999, Jay dove completely into the Interactive world, taking a job with the startup
eRetailer Kabang.com with responsibility for evaluating and improving user behavior
and Sales & Marketing results for the eCommerce site. As the Dot-Com bubble
began to burst, Kabang.com landed in the graveyard of the digital frontier.
Jay moved to the largest comparison shopping website on the Internet, BizRate.com
(now Shopzilla). There he set up a successful Email marketing program reaching
over one million online shoppers every month. He also developed web-based
applications to assist in the online shopping experience and delivered targeted Web
content to online shoppers.
After BizRate, Jay went on to head up Interactive Marketing and Analytics at the
Uniform Services Division of the ARAMARK Corporation. Jay was responsible for
developing the Interactive Marketing strategy for the $1.2 billion division of this
Fortune 500 company, including launching their new corporate website. He also set
up the Marketing Analytics program for the division, enabling them for the first time
to systematically use fact-based data to drive business decisions.
Jay is currently sole proprietor of the KnExT Consulting Group helping businesses
and nonprofit organizations overcome their Internet Marketing challenges. Jay lives
in Los Angeles, California.
Since 1994, Jay Neuman has been helping businesses as varied as Fortune 500
companies, startup Dot-Coms and nonprofit organizations overcome their Internet
Marketing challenges.
Jay's experience goes back to the beginning of the Dot-Com revolution. In 1994,
when the World Wide Web was only one year old, Jay became part of the award
winning Direct Response team at Toyota Motor Sales, USA. Jay helped launch
www.toyota.com which won nearly every industry award for best corporate website
in the mid to late 1990's. He developed the methodology used to measure and
improve all of Toyota's direct marketing campaigns and set up the back-end
database used as the foundation for Toyota's Integrated Marketing program.
Jay's success at Toyota led to his being recruited by R.L. Polk & Company. Jay's
work at Polk included developing new statistical approaches to driving targeted
marketing and redesigning customer databases to support loyalty and lifecycle
marketing at some of the largest automakers in he world.
In 1999, Jay dove completely into the Interactive world, taking a job with the startup
eRetailer Kabang.com with responsibility for evaluating and improving user behavior
and Sales & Marketing results for the eCommerce site. As the Dot-Com bubble
began to burst, Kabang.com landed in the graveyard of the digital frontier.
Jay moved to the largest comparison shopping website on the Internet, BizRate.com
(now Shopzilla). There he set up a successful Email marketing program reaching
over one million online shoppers every month. He also developed web-based
applications to assist in the online shopping experience and delivered targeted Web
content to online shoppers.
After BizRate, Jay went on to head up Interactive Marketing and Analytics at the
Uniform Services Division of the ARAMARK Corporation. Jay was responsible for
developing the Interactive Marketing strategy for the $1.2 billion division of this
Fortune 500 company, including launching their new corporate website. He also set
up the Marketing Analytics program for the division, enabling them for the first time
to systematically use fact-based data to drive business decisions.
Jay is currently sole proprietor of the KnExT Consulting Group helping businesses
and nonprofit organizations overcome their Internet Marketing challenges. Jay lives
in Los Angeles, California.
________________
| Subscribe Today! The Complete Internet Marketer Newsletter receive a FREE Dictionary of Internet Jargon |